Everyone needs a dash of PR! Corporate entities who need to stay ahead, and be competitive. NGOs seeking more credibility . Newbies requiring the basic knowledge of the profession. Start ups aspiring for perception management skills to push into angel space. Individuals wanting extra propelling for planned communicative events. Existing practitioners who could get further leads from this book.
We bring you these details to show you how a PR person can be versatile and multifaceted. And the book, too has its multihued targets. We believe that everyone needs a modicum of PR. There’s something in it for all sections of people. It aims to be a Public Relations “handy” book, aimed at those who need to know the art, science and artifice of corporate communication in a new light.
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